At the break of 19th and 20th century people were tired of the old rules in life, art and architecture. They felt a need to break through the conservatism of the era and let a breath of fresh air in to the world of industrial change.
Return to Nature New Art
This breath took the shape of Art Nouveau – the new art that challenged the status quo and created space for nature and art in people’s daily life. The new movement swept across the continent – from Belgium and France, to Spain, Germany and the rest of Europe. It shaped the culture of Europe for nearly three decades, from the final years of the 19th century, to the start of World War I. The gentle curves and floral patterns of this style – inspired by the wonderful creations of nature – fluid and delicate, and yet so complex to create, still impress us, even after a century. And yet, today we don’t invite them into our daily lives – we live fast, sometimes too fast, away from nature, away from art. Deep inside, however, we long for those days Days where craftsmanship meant something, when handmade was a sign of premier quality but quality available in things we use everyday.
Golden Age of Progress
Meticulous craftsmanship, attention to detail, and the high quality of the materials used were the defining characteristics of Art Nouveau. Its origins were the same spirit of innovation and curiosity that allowed the industrial revolution of the time to change the world. That’s the time when today’s reality was being formed. All our great achievements were born through the work of talented men’s hands – in painters workshops, the studios of great architects, in inventors science labs Pushing the boundaries was something that came naturally to these pioneers, and gradually not only functionality but also aesthetics and fluidity became increasingly important. If contemporary technology and craftsmanship could achieve so much, why not blend them with nature. Why not make our surroundings more pleasant and elegant? Why not make all things both useful and beautiful?
Beating Heart of Europe
It is no surprise then that LeSoie shares these roots – growing out of the heart of Europe, the kingdom of Belgium. It is where the Art Nouveau movement started, as well as in France and Germany. It is here where Victor Horta, one of the famous architects of the time, reshaped the growing capital of this young country, leaving his mark on European architecture, along with the architect of Barcelona, Antoni Gaud. It is here where the paths of artists, traders and politicians have interweaved for centuries; it is in Belgium that the cold rationalism of the north blends in with the flair of the south of the continent.
Small wonder that it is today the place where Europe decides on its future, and where art, music and European cuisine are still at their finest.
We take inspiration from all these elements and think beyond current standards, beyond what the market offers. Yes, our products are natural and safe for you and the environment we live in. Yet, we want something more – we want you to feel pleasure when you buy them, when you use them, or even when they simply rest on your bathroom shelf. You should enjoy them from the first to the last moment that they are in your possession – this is our promise to you. Slow down, relax, allow more joy in your life, take good care of your body – all in harmony with nature.